Platinum rule

During a recent long distance drive, I was getting a dose of automobile university, the learning while listening process touted by the late, great Zig Ziglar.

The audio book was Michael Port’s Beyond Booked Solid which focuses on helping consultants get “more clients than they can handle”.

Throughout my business career, much notoriety has been given to the Golden Rule principle of treating customers how you would like to be treated.

However, I believe there is a stronger customer perspective which was reinforced in the book, that of the Platinum Rule, shown above.

Life and business is about relationships, and I genuinely believe that success comes by understanding what is important to those people who you come in contact with, and in turn, giving them what they want (i.e. treat them the way they would like to be treated).

By the way, this is equally important to all stakeholders that you interact with!