Bernard “Bernie” Beck, Jr
3900 Vitruvian Way, #231, Addison, TX 75001
Email: Cell: (214) 718-5187

• Multi-unit leadership over Regional Directors, Store Managers, Account Executives and support staff
• SPHR Certification (Senior Professional in Human Resources), June 2013 through August 2019
• Expertise in employee training, talent development, performance improvement and succession
• History of increasing sales, profits and operating efficiencies in corporate and entrepreneurial environments
• Project management experience in major reorganizations, acquisitions and start-ups
• Known for exceptional communication, organization and presentation skills


Crunch Fitness, Dallas, Texas August 2013 − May 2014
Partner & Chief Operating Officer
• Entrepreneurial start-up of Fitness Centers in the D/FW market

Flexi Compras, Inc., Dallas, Texas January 2009 − February 2013
Vice President HR – Chief Talent Officer
• Oversaw Human Resources, Training and Talent Development for 290 store operation (1,000+ EEs)

Vice President of Operations, Business Development
• Controlled organizational operations for rapid growth store-in-store retailer over three Regions, 18 Districts, 138 stores serving Texas, New Mexico, Arizona and Nevada (750+ Employees)
• Managed partner relationships with Best Buy, Wal-Mart and H-E-B during additional 145 store openings

Planet Tan, Inc., Dallas, Texas February 2008 − December 2008
Director of Operations
• Positioned company for acquisition by largest national competitor
• Leadership over sales, daily operations, Team Member development and 7 store openings (17 store chain)
• Exceeded monthly sales budget each month April forward, with same store comp sales +13.7 %
• Reduced labor ratio from 23 % to 17 %, while eliminating overtime expense

CompUSA, Inc., Dallas, Texas January 1996 – February 2008
Senior Director, Regional Sales Manager, Western United States
• $425,000,000 in annualized sales, achieving Year To Date profitability within 30 days
• Accountable for sales, gross margins, store operations and profitability (14 markets)
• Improved performance to #1 Region in sales and comp %

Senior Director, Analytics and Sites
• Managed centralized reporting for all operating divisions within the organization
• Supervised the Real Estate Department and retail facilities

Senior Director, Store Sales & Operations
• 245 retail store locations; managed communications, policy & procedure creation, budgeting, sales and financial analysis, cost-savings initiatives, payroll control, gift card programs, physical inventory and vending
• Controlled regional/store annual personnel expense of $275,000,000 to a 99.5 % accuracy level vs forecast
• Supervision of Customer Service and eCommerce support teams, maintaining single-digit abandonment rates
• Partnered with HR on development of compensation plans, job descriptions and staffing models

Senior Director, Commercial Sales
• Launch of store-based Business Services outbound sales teams, serving commercial and public sector clients
• Development of compensation plans, job descriptions, training, operating procedures and staffing models
• Established sales and performance standards/metrics and provided daily, monthly and quarterly analysis
Senior Director, Commercial Call Center Sales and Operations
• Controlled sales, Profit/Loss, compensation and operations for Corporate and General Sales teams
• Monthly outbound sales averaged $8-12 million with staff of 8 Supervisors and 100 agents
• Assumed eCommerce sales and operations in 4th Quarter, generating $445 million on 32,750 orders
• Customer Service/Order Status teams handled 25,000 calls per month with abandonment rates between 5 and 9 %

Senior Director, Business Solutions
• Command of all aspects for Direct Sales operations company-wide (225 stores in 20 Regions)
• Special Project Manager for multiple initiatives, reorganizations and acquisitions (Computer City, Good Guys)
• Facilitated training presentations at company camps, national and/or regional sales meetings
• Created/authored policy & procedures including: Direct Sales Commission, Product Export Compliance, Business Sales Desk position manual and Account Manager In-A-Box Sales training program

Regional Director, Direct Sales
• Multi-store sales & operations management of outbound Direct Sales for 11-14 locations in Texas and Denver
• #1 Sales volume producer in Direct Sales (1996) with $178,835,000 (first of eleven Regions in company)
• Regional Direct Sales (1997) of $180,692,000 (second of thirteen Regions in company)

Cabinetpak Kitchens, Inc., Homewood, IL February 1994 – December 1995
National Marketing Director
• Marketing, advertising, sales performance, contract negotiation, and accounting for Homewood Industries, Inc, supporting a network of 30 Cabinetpak Kitchen dealers nationwide who performed home renovation services
• Management of local dealership including sales team supervision, lead generation, cash flow, hiring, training, financial accountability, merchandise assortment and showroom presentations (three Chicagoland locations)
• Became the #1 cabinet refacer in Chicago area; expansion via dealerships in Milwaukee and Indianapolis
• Lead-to-sale ratio was 53% versus prior year at 44%, with 2H 1994 sales exceeding 1993 total annual sales
• Negotiated and implemented Sales, Furnish & Install programs with Home Depot and Handy Andy retail chains
• Developed company business plan, including five year financial and marketing strategy

HomeBase, Inc., Irvine, CA June 1984 – February 1994
Regional Merchandise Manager
• Management of Special Order and Installed sales, Kitchen Cabinets, merchandise assortment, delivery, advertising, product assembly and furnish & install programs for 18 retail stores in a six state area

Store General Manager
• Advanced through ranks to position of retail store General Manager, including multiple Grand Openings


Gonzaga University Spokane, Washington
Bachelor of Business Administration; Major: Personnel & Industrial Relations 1991

Stagen Integral Leadership Program (Dallas, TX) – “Black belt” award, graduated October 2012
Facilitator Certification – Development Dimensions International (DDI) 2002
Mentor – Gonzaga University Alumni Mentor Program (GAMP)
Performance Improvement: P I Story & ISO 9002 certification – Farina & Associates 1998
Homebase, Inc. Advanced Management Training Program 1993, graduated Top of Class…4.0 GPA
President & Treasurer – Ridgeview Ranch Homeowners’ Association; Board Member 2004-2010

Interests include: distance running, golf, tennis, fitness, reading