Archives for posts with tag: optimizing performance

Ever since becoming engrossed with Tony Robbin’s Personal Power program in the early 1990’s, one of my primary life-long passions has surrounded taking charge of how my time is spent.

By focusing, and executing, on the most urgent, critical and important activities in our life, we can deliver the necessary results to propel our lives toward optimal success.

Some of my earlier blogs such as the 6 P’s about proper prior planning and High Leverage Activities reinforced the importance of taking charge of your life on this earth.

What I have found during my professional business and coaching careers is that we are responsible for our own demise when it comes to “time & life management.” The predominant culprit appears to be the dis-ease of Over-Commitment!

For a myriad of reasons, human beings seem to be unable to say “NO” when we should.

In teaching “time-management” over the past few decades, I’ve encouraged attendees to plan or commit to no more than 50% of their/your available time. Surprises, unexpected interruptions, unplanned activities, etc. will quickly absorb the remaining 50% that you thought you had available to be used at your discretion!

By Under-Committing, you have a fighting chance of actually staying in control of your precious personal time…and how it will be spent.

Victor Hugo, author of Les Miserables and The Hunchback of Notre Dame stated that “He who every morning plans the transaction of the day and follows out that plan, carries a thread that will guide him through the maze of the most busy life.  But where no plan is laid, where the disposal of time is surrendered merely to the chance of incidence, chaos will soon reign.”

Here’s your challenge: will you CHOOSE to…under-commit, over-deliver, eliminate chaos, and gain control???

overcommit

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Image result for sales & marketing team

A common fault that I find in the businesses that I coach is a lack of alignment between the marketing and sales operations. 

Actually, I consistently discover a lack of cooperation and collaboration between most departments in any given business operation!

Simply stated, the fundamental purpose of a company’s marketing efforts, beyond building their brand, is to generate and increase leads, i.e. opportunities for the sales organization to pursue and follow-up.

In order for the marketing team to excel, there must be consistent and frequent communication between these two business sectors (versus having them operate in their respective “business silos.”)

This lack of alignment between the marketing and sales operations can easily be remedied via well structured weekly, or worst case fortnightly, meetings between these two groups. 

The objective outcomes…

  • monitor performance
  • establish actual or perceived return on investment (ROI) from the marketing efforts
  • provide updates on what is and isn’t working in terms of lead generation
  • discussion regarding new opportunities that may have surfaced as a result of marketing efforts

My recommendation is to conduct a quick check-up within your business to gauge if these two business functions are operating in a co-dependent fashion.  This is mandatory in order to optimize sales productivity & results.