Archives for category: Platinum Rule

Image result for zig ziglar quotes you can have everything

In November 2017, I was allowed to participate in a wonderful and unique networking experience called “Women Making Waves.” This occurred on a cruise ship departing from Galveston, TX that brought together some brilliant female speakers and entrepreneurs who theoretically needed some body-guard types to protect them during this adventure (at least that was the story that I was telling myself as I attempted to justify why I was a participant in this adventure).

I was blessed in meeting many new acquaintances, including Angel Tuccy, who introduced me to a powerful phrase that she used…”givers gain.”  It resonated with me, and took me back to one of my mentors, fellow Dallasite Zig Ziglar, who professed that “if you will just help other people get what they want,”  you may ultimately benefit as they will tend to help you with achieving the things that you want.

This aligns with Stephen Covey’s “emotional bank account deposits” theory from his seminal book, The 7 Habits of Highly Effective People. Covey professed that if you helped people out when they were in need, either reactively or proactively, then eventually, if you ever needed something in return from them, the likelihood of them reciprocating would be greatly enhanced.

Most importantly, neither one of these brilliant role-models meant for these theories to be used or manipulated in a self aggrandizing manner. Rather, they approached these philosophies from the unselfish perspective that …”givers gain.”

 

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Platinum rule

During a recent long distance drive, I was getting a dose of automobile university, the learning while listening process touted by the late, great Zig Ziglar.

The audio book was Michael Port’s Beyond Booked Solid which focuses on helping consultants get “more clients than they can handle”.

Throughout my business career, much notoriety has been given to the Golden Rule principle of treating customers how you would like to be treated.

However, I believe there is a stronger customer perspective which was reinforced in the book, that of the Platinum Rule, shown above.

Life and business is about relationships, and I genuinely believe that success comes by understanding what is important to those people who you come in contact with, and in turn, giving them what they want (i.e. treat them the way they would like to be treated).

By the way, this is equally important to all stakeholders that you interact with!